APPLE’S ANNOUNCEMENT RUINED: Is this the first video of a real iPhone 6?

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BGR

Apple’s event this coming Tuesday hasn’t been much of a surprise for industry-watchers. However, it appears that a working iPhone 6 has made its way into the hands of an Apple fan who has started posting pictures and videos of the device on a Chinese site. The phone and software don’t seem to be edited in any way and this very much is the real deal.

We can see a new Passbook icon which features a magnetic credit card at the top, assumingly for the fact you are now going to be able to pay using your iOS devices everywhere you go. Let’s hope there is still a surprise come Tuesday, though I personally think this is going to be the biggest and most important Apple event in a long time. You can view the video here.

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IKEA Channels Apple in a Hilarious Ad for Its New Catalog ‘Bookbook’

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This BRILLZ! 🙋

TIME

There’s a reason the items you see in an IKEA catalog look so ridiculously appealing — it’s because the Swedish furniture chain uses 3D rendering technology to create digital models of the products.

To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple’s notoriouslyover-the-top product commercials. The result is hilarious, and the jokes really just write themselves.

“The 2015 IKEA catalog comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also know as Chief Design Güru. He explains that this catalog is not a digital book or an e-book, but a bookbook. “The navigation is based on tactile touch technology that you can actually feel,” he adds.

We’ve seen plenty of good Apple commercial parodies before, but IKEA definitely gets major points for this…

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